Marketing product - Should it be that aggressive?
As a customer once, I have seen a lot of aggressive marketers out there. Basically, the products are shoved under your nose and nudged you to buy them. For a while now, I hated this way of marketing, especially coupled with the terms "time is running out" and "2 more hours to go before this offer ends" and what happened, 3 days later, these product is still on the shelf and running the same advert "2 more hours to go".
True that this will invoke customers urgency and true that some of these product really ARE going offline in 2 hours time. But after getting used to these kind of advertisement, customer will think "At, this is just another tingle-your-urgency-senses kind of marketing" and the next thing they know, BAM, the product is just not there anymore. Because of this, they might just missed a really good product or coaching program that are seriously closing it's door in 2 hours time or 2 days time all thanks to the great marketer.
This happened to me previously, but considering the mails I received on these various product; at one point, I just ignore this timed offering to see other similar products. When I was sure and decided to actually buy that timed product, turns out it WAS really timed. That point onwards, I started to keep track of which marketer to trust and which not and thus leads me to the question.
The big question
Yes, you just want to sell the products, but then more and more people are getting sick of this approach (considering my own experience). This is especially true if you are doing this in almost all of the products being sold. So, do you really need to be this aggressive (or let's say threatening)? Are you increasing your sells or just driving your customer away? For me, once in a while (as in 1 every 10 products) this is okay, since there are some truly time sensitive products, how about you?
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