SEO And Affiliates

PPC, PPS, Pay Per..... What?!

In affiliate marketing, the most common term that confuses you might be these unclear Pay Per.. stuffs (these terms confused me too some times ago). Turns out, after knowing the meaning, these terms actually help you on searching the best affiliate programs available out there without a hassle.

Affiliate marketing ways explained

There are 4 types of marketing types that I am aware of. Normally other types are just another ways of saying these terms; PPS, PPA, PPC and PPP.

1. PPS stands for Pay Per Sale. When using this approach to affiliate marketing, you are getting paid if you managed to lead prospect customers into the advertiser's website and actually bought something from them. The commisions are calculated in percentage basis. This is the most common type of marketing that are being used in the market; standing side by side with PPC.
2. PPA stands for Pay Per Action. This marketing technique is also known as Pay Per Lead. As the marketer, you get paid when you managed to get prospect into advertiser's site and do some sort of action; commonly signing up to the newsletter published by the advertiser or downloading a free report or e-book that is provided by the advertiser. This type of affiliate program is normally paid less than Pay Per Sale type and the commisions are normally fixed.
3. PPC stands for Pay Per Click. This type of advertising campaign pays you when you managed to get prospect to click on any of the links provided by the advertiser. This type of campaign is normally served through an ad network. The best example for this is the google adsense program.
4. PPP stands for Pay Per Post. This is the one affiliate marketing way that does not open for all types of website. As the publisher, we get paid after doing a review of a product or service requested by the advertiser. Thus, the most commonplace for doing this is inside a blog. There are more and more pay per post affiliate program provider now that blogs are growing rapidly in the industry.

That is all for today, hope this sharing of information helps all of you out there. Do leave a comment if I missed out on any other types of techniques. Happy marketing!!

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